Advanced Communication Series

After receiving Competent Communicator (CC) recognition, you can begin the Advanced Communication Series. There are 15 manuals, each containing five speech projects. You may choose the manuals to complete that best match and the skills you want to develop. While working in the advanced manuals, you’ll refine and enhance your speaking skills and become eligible for several awards.

The Entertaining Speaker  Entertaining speakers are always in demand. Projects address preparing and delivering an entertaining speech, finding good stories and anecdotes to include in speeches, using humor, incorporating drama into presentations and presenting an after-dinner speech.
Speaking to Inform Informational speeches are one of the most common types, so most likely you will be asked to present one sometime. This manual contains information about organizing an informational speech, tailoring your speech to the audience, conducting a demonstration, presenting a report and delivering a speech about an abstract subject.
Public Relations Everyone benefits from the ability to present a good public image. Projects cover preparing a speech that will generate a favorable attitude toward you and your product, company or service, presenting a positive image of yourself and your company or organization on a radio talk show, persuading an audience to accept your viewpoint, addressing a hostile audience and communicating with the public during a crisis situation.
Facilitating Discussion Group discussions are common, and this manual provides instruction in facilitating the most common types of discussions. Learn about moderating a panel discussion, facilitating a brainstorming meeting, leading a problem-solving discussion, handling challenging people during discussions, and helping a problem-solving group achieve a consensus.
Specialty Speeches Speakers are often called upon to give different kinds of talks. This manual contains information about giving the most common ones, and it covers impromptu talks, inspirational speeches, selling a product, reading out loud and introducing a speaker.
Speeches by Management Managers encounter a variety of speaking situations in the work environment. These manuals offer instructions in briefings, productive feedback, empowering change, motivating a team, and delivering bad news.
The Professional Speaker Professional speakers can give a variety of presentations to a variety of audiences. This manual offers guidance in preparing and presenting a keynote address, an entertaining speech, a sales training speech, a seminar and a motivational speech. Includes information about marketing yourself as a professional speaker.
Technical Presentations Presenting technical information in a way that doesn’t bore the audience is challenging. Learn how to prepare technical briefings, design and present a proposal, talk about a technical subject to a nontechnical audience, present a technical paper and enhance a technical talk with the internet.
Persuasive Speaking Successful people know how to influence and persuade others to accept their ideas, products or services. Projects cover selling a product, making “cold calls,” preparing a winning proposal, convincing an audience to at least consider your side of a controversial issue or subject and persuading listeners to help bring a vision and mission to reality.
Communicating on Video (Item 226J) Video presentations require special preparation and attention to details. Learn how to present an editorial, appear as a guest on an interview program, be the host of an interview program, conduct a press conference and use video to train.
Storytelling A good story enhances your speech and makes it memorable. This manual offers instruction in telling folk tales, personal stories, stories with morals, emotional stories and stories about historical events or people.
Interpretive Reading Reading words written by someone else requires a special set of skills. Projects include reading stories, poetry, monodramas, plays and famous speeches.
Interpersonal Communication Everyday life presents challenging communication situations. Topics in this manual include conversing with ease, negotiating, handling criticism, coaching someone to improve performance and expressing dissatisfaction effectively.
Special Occasion Speeches Special events present special speaking opportunities. This manual provides instruction in giving toasts, speaking in praise/giving a eulogy, “roasting” someone and presenting and accepting awards.
Humorously Speaking Every speaker benefits from using humor. Learn how to begin a speech with a humorous story to get listeners’ attention, end a speech with a humorous story, use humorous stories and anecdotes throughout the body of your speech to emphasize points, incorporate jokes into presentations and prepare and present an entirely humorous speech.

AC Award Application