The Professional Speaker

Professional speakers can give a variety of presentations to a variety of audiences. This manual offers guidance in preparing and presenting a keynote address, an entertaining speech, a sales training speech, a seminar and a motivational speech. Includes information about marketing yourself as a professional speaker.

Part of the Advanced Communication Series.

Project Time Objectives
1. The Keynote Address
15-20 minutes
  • Identify the basic differences between keynote speeches and other kinds of speeches.
  • Learn how to evaluate audience feeling and establish emotional rapport.
  • Learn and use the professional techniques necessary for a successful keynote presentation.
  • Develop a speech style and delivery that effectively inspires and moves the audience to adopt your views as a collective reaffirmation of its own.
2. Speaking to Entertain
15-20 minutes
  • Entertain the audience through the use of humor drawn from personal experience and from other material that you have personalized.
  • Deliver the speech in a way that makes the humor effective.
  • Establish personal rapport with your audience for maximum impact.
3. The Sales Training Speech
15-20 minutes
  • Tell a sales audience how to sell a product by using a planned presentation.
  • Inform a sales training audience about the human experience of the buyer-seller relationship.
  • Use entertaining stories and dynamic examples of sales situations.
  • Inspire salespeople to want to succeed in selling.
4. The Professional Seminar 20-40 minutes
  • Plan and present a seminar with specific learning objectives.
  • Relate to the audience by using a seminar presentation style.
  • Use seminar presentation techniques to promote group participation, learning and personal growth.
5. The Motivational Speech
15-20 minutes
  • Understand the concept and nature of motivational speaking.
  • Apply a four-step motivational method with the purpose of persuading and inspiring.
  • Deliver a motivational speech to persuade an audience to emotionally commit to an action.

Get the Manual (Item 226G)