Public Relations

Everyone benefits from the ability to present a good public image. Projects cover preparing a speech that will generate a favorable attitude toward you and your product, company or service, presenting a positive image of yourself and your company or organization on a radio talk show, persuading an audience to accept your viewpoint, addressing a hostile audience and communicating with the public during a crisis situation.

Part of the Advanced Communication Series.

Project Time Objectives
1. The Goodwill Speech
5-7 minutes
  • Prepare a talk that will build goodwill for your organization by supplying useful information of interest to the audience.
  • Favorably influence the audience by skillful and friendly delivery of your talk.
2. The Radio Talk Show
3-5 minutes for the speech, and 2-3 minutes for the Q&A
  • Present a positive image of your company or organization on a simulated radio talk show.
  • Prepare a talk designed to build goodwill toward an organization by presenting factual information.
  • Understand the dynamics of a successful radio talk show.
  • Prepare for the questions that may be asked of you during the radio interview.
3. The Persuasive Approach
5-7 minutes
  • Direct a persuasive appeal to the audience’s self-interests using a combination of fact and emotion in a speech delivered in such a manner that it appears extemporaneous.
  • Persuade the audience to adopt your viewpoint by the use of standard persuasive techniques.
  • Use at least one visual aid to enhance the audience’s understanding.
4. Speaking Under Fire 3-5 minutes for the speech, and 2-3 minutes for the Q&A
  • Prepare a talk to persuade a hostile audience to at least consider your position on a controversial issue.
  • Demonstrate sincerity when presenting your viewpoint.
5. The Crisis Management Speech
4-6 minutes for the speech, and 3-5 minutes for the Q&A
  • Learn strategies for communicating to the media about a company crisis.
  • Prepare a speech for the media about a company crisis that builds and maintains a positive image for the company.
  • Answer questions from the media in a manner that reflects positively on the company.

Get the Manual (Item 226C)