Everyone benefits from the ability to present a good public image. Projects cover preparing a speech that will generate a favorable attitude toward you and your product, company or service, presenting a positive image of yourself and your company or organization on a radio talk show, persuading an audience to accept your viewpoint, addressing a hostile audience and communicating with the public during a crisis situation.
Part of the Advanced Communication Series.
| Project |
Time |
Objectives |
1. The Goodwill Speech
|
5-7 minutes |
- Prepare a talk that will build goodwill for your organization by supplying useful information of interest to the audience.
- Favorably influence the audience by skillful and friendly delivery of your talk.
|
2. The Radio Talk Show
|
3-5 minutes for the speech, and 2-3 minutes for the Q&A |
- Present a positive image of your company or organization on a simulated radio talk show.
- Prepare a talk designed to build goodwill toward an organization by presenting factual information.
- Understand the dynamics of a successful radio talk show.
- Prepare for the questions that may be asked of you during the radio interview.
|
3. The Persuasive Approach
|
5-7 minutes |
- Direct a persuasive appeal to the audience’s self-interests using a combination of fact and emotion in a speech delivered in such a manner that it appears extemporaneous.
- Persuade the audience to adopt your viewpoint by the use of standard persuasive techniques.
- Use at least one visual aid to enhance the audience’s understanding.
|
| 4. Speaking Under Fire |
3-5 minutes for the speech, and 2-3 minutes for the Q&A |
- Prepare a talk to persuade a hostile audience to at least consider your position on a controversial issue.
- Demonstrate sincerity when presenting your viewpoint.
|
5. The Crisis Management Speech
|
4-6 minutes for the speech, and 3-5 minutes for the Q&A |
- Learn strategies for communicating to the media about a company crisis.
- Prepare a speech for the media about a company crisis that builds and maintains a positive image for the company.
- Answer questions from the media in a manner that reflects positively on the company.
|
Get the Manual (Item 226C)
