Persuasive Speaking

Successful people know how to influence and persuade others to accept their ideas, products or services. Projects cover selling a product, making “cold calls,” preparing a winning proposal, convincing an audience to at least consider your side of a controversial issue or subject and persuading listeners to help bring a vision and mission to reality.

Part of the Advanced Communication Series.

Project Time Objectives
1. The Effective Salesperson
8–12 minutes:

  • 3–4 minute speech
  • short scenario intro
  • 3–5 minute role play
  • Learn a technique for selling an inexpensive product in a retail store.
  • Recognize a buyer’s thought processes in making a purchase.
  • Elicit information from a prospective buyer through questions.
  • Match the buyer’s situation with the most appropriate product.
2. Conquering the “Cold Call”
10–14 minutes:

  • 3–4 minute speech
  • short scenario intro
  • 5–7 minute role play
  • 2–3 minute discussion
  • Learn a technique for “cold call” selling of expensive product or services.
  • Recognize the risks buyers assume in purchasing.
  • Use questions to help the buyer discover problems with his or her current situation.
  • Successfully handle buyer’s objections and concerns.
3. The Winning Proposal
5-7 minutes
  • Prepare a proposal advocating an idea or course of action.
  • Organize the proposal using the six-step method provided.
4. The Addressing the Opposition
7-9 minutes for speech
2-3 minutes for Q&A
  • Prepare a talk on a controversial subject that persuades an audience to accept or at least consider your viewpoint.
  • Construct the speech to appeal to the audience’s logic and emotions.
5. The Persuasive Leader
6-8 minutes
  • Communicate your vision and mission to an audience.
  • Convince your audience to work toward achieving your vision and mission.

Get the Manual (Item 226I)