Successful people know how to influence and persuade others to accept their ideas, products or services. Projects cover selling a product, making “cold calls,” preparing a winning proposal, convincing an audience to at least consider your side of a controversial issue or subject and persuading listeners to help bring a vision and mission to reality.
Part of the Advanced Communication Series.
| Project |
Time |
Objectives |
1. The Effective Salesperson
|
8–12 minutes:
- 3–4 minute speech
- short scenario intro
- 3–5 minute role play
|
- Learn a technique for selling an inexpensive product in a retail store.
- Recognize a buyer’s thought processes in making a purchase.
- Elicit information from a prospective buyer through questions.
- Match the buyer’s situation with the most appropriate product.
|
2. Conquering the “Cold Call”
|
10–14 minutes:
- 3–4 minute speech
- short scenario intro
- 5–7 minute role play
- 2–3 minute discussion
|
- Learn a technique for “cold call” selling of expensive product or services.
- Recognize the risks buyers assume in purchasing.
- Use questions to help the buyer discover problems with his or her current situation.
- Successfully handle buyer’s objections and concerns.
|
3. The Winning Proposal
|
5-7 minutes |
- Prepare a proposal advocating an idea or course of action.
- Organize the proposal using the six-step method provided.
|
4. The Addressing the Opposition
|
7-9 minutes for speech
2-3 minutes for Q&A |
- Prepare a talk on a controversial subject that persuades an audience to accept or at least consider your viewpoint.
- Construct the speech to appeal to the audience’s logic and emotions.
|
5. The Persuasive Leader
|
6-8 minutes |
- Communicate your vision and mission to an audience.
- Convince your audience to work toward achieving your vision and mission.
|
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